Wine Business International

Wirra Wirra in McLaren Vale is adept at storytelling

Once you’ve found your winery or product story, how do you turn it into effective marketing material? Rebecca Hopkins has some answers.

29. October 2006 - 12:00

By James Halliday

Yesterday, the judges at the Limestone Coast Wine Show were given a tour of Coonawarra, Padthaway, Wrattonbully, Mount Benson and Robe. Frost had struck everywhere; those vineyards with

29. October 2006 - 12:00

by Ana Maria Barahona

Viña Cousiño Macul celebrated its 150th anniversary yesterday with the launch of its new icon wine: Lota. The 2004, a blend of 85% Cabernet Sauvignon

29. October 2006 - 12:00

by Hervé Lalau

On October 27th regulation 1935/2004 on food safety - and traceability - came into force in the European Community. Its article 17 states: "The traceability of materials

28. October 2006 - 13:00

by Michéle Shah

According to the official Assoenologi report, Italy's 2006 harvest will reach a total quantity of 49.2 million hectolitres. This is down

28. October 2006 - 13:00

by Eleonora Scholes and Igor Serdyuk

27. October 2006 - 13:00

by Herve Lalau

26. October 2006 - 13:00

by eljko Suhadolnik

25. October 2006 - 13:00

by Bernard Burtschy

25. October 2006 - 13:00

by Igor Serdyuk

24. October 2006 - 13:00

by Michèle Shah

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