Content marketing is a strategy that businesses can use to tell the world about what they’re doing. Felicity Carter discusses best practice with Lisa Mattson of Jordan Winery.
Wine Business International
Having seen the need for a quality classification, Priorat winemakers have made it happen. Miquel Hudin reports on the result.
Robert Joseph contemplates the merits of the "If you liked that, you will also like this" approach to selling products.
Biodynamic wines are both admired and controversial. Felicity Carter pays a visit to Odinstal to see biodynamics first hand.
Once you’ve found your winery or product story, how do you turn it into effective marketing material? Rebecca Hopkins has some answers.
Whether it's finding new ways to make empty wine bottles less sad, or giving prisoners a helping hand, the Frescobaldi family has made its mark. Felicity Carter speaks to Marchese Lamberto Frescobaldi.
Champagne is facing fierce competition from other styles of sparkling wine, particularly Prosecco. James Lawrence charts the fight back.
The winemaker behind the new wine believes that vegan wines have a bright future.
To understand the way the Bordeaux wine trade is likely to evolve, says Robert Joseph, look to what happened with tea.
A panel of experts came together at Vinexpo to discuss the implications of Brexit for the wine trade. Sophie Kevany reports.
Sparkling wine has rarely been seen on US domestic airlines. But now, reports Liza B. Zimmerman, Prosecco is making a grand entrance.