If you're trying to attract the attention of the Millennials, you need to be on Instragram. You might need to recruit some influencers as well. Social media guru Kristy Sammis explains how to do it to Felicity Carter.
Wine Business International
As orange wines emerge on wine lists and retail shelves alike, Simon Woolf argues that orange is no fad, but a way to make some grapes sing.
This year ProWein celebrates its 25th year anniversary, having achieved a place at the centre of the international wine world.
New figures show that wine drinking continues to grow in the US, even though overall alcohol consumption is declining. Sophie Kevany reports.
Export or die could be the mantra of the wine trade. If you're going to move into export markets, you need to know how they operate. Fortunately, high quality market information is available.
There have been a rash of hybrid wine products hitting shelves lately, from wine fermented in Bourbon barrels to Penfolds' Baiju wine. Robert Joseph asks if these products are innovative or merely outrageous.
As the marketing adage goes, it’s not your competitors you need to worry about, it’s your imitators. Elizabeth Gabay MW looks at what’s happening in Provence.
The power players of New York are a tough crowd. But if you want to put your wines on the menu of the Big Apple, you need to know who they are. Jeff Siegel reveals all.
Bordeaux's wine growers are lowering their use of herbicides and pesticides, reports Sophie Kevany.
Japanese wine consumers have a wide and deep range of buying options. Roddy Ropner explores the major outlets.
What does a bottle of wine have in common with opera? The audience needs some help to understand what's going on, says Robert Joseph.