Wine Business International

Wirra Wirra in McLaren Vale is adept at storytelling

Once you’ve found your winery or product story, how do you turn it into effective marketing material? Rebecca Hopkins has some answers.

2. June 2017 - 11:15

Look at the way Trump consumes information, and it can tell you a lot about the modern wine consumer, says Robert Joseph.

2. June 2017 - 11:00

The indefatigable Michel Chapoutier has come up with a way to help newcomers into the wine industry. He speaks with Felicity Carter.

2. June 2017 - 11:00

The reduction of sulphur has allowed an unusual wine fault to emerge. Simon Woolf asks why some wines taste like the bottom of a mouse cage.

26. May 2017 - 15:30

When the Comité Champagne (CIVC) took on Jayne Powell for trademark infringement, it looked like an easy win. But Jayne Powell has won her case.

Photo: WikiCommons
26. May 2017 - 15:15

Despite political and economical instability, and high wine prices, Russian wine distributors report increasing sales to private and corporate clients. Anton Moiseenko takes a look.

26. May 2017 - 13:15

German discounter Lidl has shaken up markets wherever it's gone. Will it do the same in the US? Jeff Siegel reports.

26. May 2017 - 12:45

in China, commerce is tied up with QR codes - and for good reason. In the West? Wine makers have overlooked a major opportunity, says Robert Joseph.

19. May 2017 - 9:15

Robert Joseph looks at the demise of the wine critic, the rise of the wine app, and what this means for the future.

18. May 2017 - 16:45

Mexico’s booming economy and Trump’s proposed crackdown on illegal migrants mean a labour shortage at US vineyards. Larry Walker reports.

17. May 2017 - 12:00

Alice Feiring is not just a writer and passionate advocate for natural wines. She’s also controversial, as Felicity Carter discovers.

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