Content marketing is a strategy that businesses can use to tell the world about what they’re doing. Felicity Carter discusses best practice with Lisa Mattson of Jordan Winery.
Wine Business International
Inbound marketing offers a low-cost, high-engagement way to connect with consumers. Rebecca Gibb MW and Robert Joseph share some insights
Changing norms and a rise in food culture mean men are flocking into supermarkets. Could this be an opportunity for the wine trade? Felicity Carter has some thoughts.
It's time to have a serious conversation about sugar, says Robert Joseph.
What's the best way to showcase wines going back decades? Felicity Carter attends a tasting at Château L’Evangile.
Chinese consumers are embracing sweet wines. But, says Oliver Zhou, the product has to be right, and in the right place.
Cruise ships need large volumes of wine to keep their captive audience happy. Liza B. Zimmerman looks at where they find it.
The wine industry celebrates every time a link between good health and wine is discovered. Is this something to shout from the rooftops, or is more caution required? Robert Joseph weighs in.
The Wine Network is a new style of business venture, bringing Italian co-operatives together to maximise their impact. Elisabetta Tosi reports.
Jeff Siegel lists the things you need to keep in mind if you're looking to work with a US-based distributor.
Airlines and ride sharing companies already use dynamic pricing. Could new technology bring the practice to wine retailing?