Once you’ve found your winery or product story, how do you turn it into effective marketing material? Rebecca Hopkins has some answers.
Wine Business International
Look at the way Trump consumes information, and it can tell you a lot about the modern wine consumer, says Robert Joseph.
The indefatigable Michel Chapoutier has come up with a way to help newcomers into the wine industry. He speaks with Felicity Carter.
The reduction of sulphur has allowed an unusual wine fault to emerge. Simon Woolf asks why some wines taste like the bottom of a mouse cage.
When the Comité Champagne (CIVC) took on Jayne Powell for trademark infringement, it looked like an easy win. But Jayne Powell has won her case.
Despite political and economical instability, and high wine prices, Russian wine distributors report increasing sales to private and corporate clients. Anton Moiseenko takes a look.
German discounter Lidl has shaken up markets wherever it's gone. Will it do the same in the US? Jeff Siegel reports.
in China, commerce is tied up with QR codes - and for good reason. In the West? Wine makers have overlooked a major opportunity, says Robert Joseph.
Robert Joseph looks at the demise of the wine critic, the rise of the wine app, and what this means for the future.
Mexico’s booming economy and Trump’s proposed crackdown on illegal migrants mean a labour shortage at US vineyards. Larry Walker reports.
Alice Feiring is not just a writer and passionate advocate for natural wines. She’s also controversial, as Felicity Carter discovers.