Travellers passing through Charles de Gaulle airport in Paris can now use their waiting time to explore French wines. As of September, passengers have the chance to explore major French wine regions, thanks to a pop-up wine cellar installed at the airport.
The ‘Expérience des Terroirs’ is a collaboration between French wine company AdVini, Paris Aéroport and Lagardère Travel Retail, and brings together eight wine merchants representing Bourgogne, the Rhône, Provence, Languedoc, Roussillon, Cahors and Bordeaux.
“This project was born during a meeting with ADP [Group ADP are airport operators] in the heart of the vineyards,” says Jean-Pierre Durand, director of strategic marketing and communications at AdVini. “Aware of the wine sector’s potential and interest in this area, we began to imagine an iconic space that would express French craftsmanship.”
A dedicated area of 30m2 will feature a wide selection of wines available for tasting and purchase and representatives from the estates will be on hand to explain the history and terroir. Special guests, including Andrèas Larsson, Fabrice Sommier and Ian Munson, will also run a series of themed tastings. A virtual vineyard tour will also be on offer.
The pop-up will be open through the month of September 2018 in Hall M of Terminal 2E.