Changing of the guard at ASC Fine Wines

Friday, 10. March 2017 - 12:00
Bruno Baudry/ASC

Bruno Baudry has resigned as CEO of ASC Fine Wines, one of China’s oldest and most prestigious wine importers. Baudry will officially step down on 31 March 2017, and be replaced by Yoshihiko Shibuya from Suntory.

A release from ASC says that Baudry wants to step down and move back to Japan, for personal reasons. He has been in the role since 2015, after spending 15 years working in Japan with the Castel Group. He replaced former CEO John Watkins.

“It’s been a great pleasure and honour indeed to lead ASC these last two years,” said Baudry in the statement.

“We really want to thank Bruno for his two years’ work as ASC’s CEO. Bruno has been instrumental in reviving ASC’s business over the last two years,” said Yuji Yamazaki, Chairman of the Board of ASC Fine Wines and President & CEO of Suntory Wines International, the parent company of ASC.

Baudry’s replacement, Yoshihiko Shibuya, has been based in France for more than five years, where he managed Suntory’s wine businesses in Europe.

“With Yoshi’s appointment, we expect to gain even stronger global synergies between the Suntory Group and ASC,” added Yuji Yamazaki.

ASC Fine Wines is a major importer, with more than 1,200 labels from more than 100 wineries in its portfolio, including top wines from Bordeaux, Champagne and Italy, among others.