As the countdown to ProWein begins, there are event managers from all over the world currently checking the final details of their stands. But for sheer craftsmanship, it’s going to be hard to beat the stand that Wines of Moldova are about to build.
The stand, which will host 39 wineries, will incorporate a hand-embroidered canvas, which pays tribute to some of Moldova’s most significant crafts.
According to a statement from Wines of Moldova, “To make this exclusive stand, 12 Moldovan artists worked by hand for over 2,500 hours, using 500 needs, hundreds of strokes and stitches, and over 50kg of wool, to embroider 130 square metres of canvas.”
A video of the process, which can be seen on YouTube, shows the team busy embroidering a vast canvas, creating images of traditional ornaments. Their inspiration was taken from Moldova's long carpet making tradition, where rugs are still handmade and can take up to several years to create. They are also often characterized by their bright colours. This rug making tradition was recognized two years ago by being added to UNESCO’s List of Intangible Cultural Heritage.
With so much craftsmanship going into it, the Moldovan stand is likely to become an acknowledged cultural artefact in its own right.
It can be seen at ProWein, Düsseldorf from 18 to 20 March 2018, at Hall 15, Stand G81. To see it being made, click here.
Wines of Moldova’s participation of ProWein was supported by the Moldova Competitiveness Project, funded by the USAID and the Swedish government.