It’s the big marketing question: How do you create an emotional attachment to your wine brands?
It’s difficult, but it’s not impossible, thanks to research into how to engage consumers. If you’re interested in learning more, sign up for the Meininger’s International Wine Conference. Held the day before ProWein in the comfort of the Hotel InterContinental in Düsseldorf, the conference brings together a range of compelling speakers, who will explore the alchemy of successful brand building.
And if you sign up before 1 February 2019, you’ll be eligible for an Early Bird discount of 10%, which will apply no matter how many people from your company sign up.
Your registration comes with a ticket to the Meininger Award, held that same evening. This is one of the most anticipated events on the European wine calendar and is a major networking opportunity (as well as a good night).
For full information about the conference and registration, click here.