For a trade whose most famous joke is about how to make a small fortune in wine — start with a large one — there is a curious reluctance to talk about money. Maybe it’s a function of wine’s history, which was dominated by aristocratic châteaux owners trading with well-heeled English merchants, both of whom thought talking money was rude. But talk about money we must, because the health of the whole trade depends on it, now more than ever.
And yet some people are thriving, because they’ve learned how to make money in wine. Who are they — and how did they do it? In the coming months, Meininger’s is going to explore this issue, both in the magazine and online.
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