Sydney-based design specialist Denomination walked away from the Drinks International 2017 Wine Design Challenge with three Trophies, eight Gold Medals, one Silver medal and were named Supreme Champion.
“For many years the wine industry has been in the doldrums,” said chairman of judges Paul Foulkes-Arellano. “Wafer-thin margins, oversupply and substantial losses have meant that investment in marketing and design has seen a steep decline. But it seems something is in the air in 2017. Influenced by the success of microdistilleries and craft beer, wine seems to be finding a new path when it comes to design and marketing.”
Denomination won for its work with two small Australian wine businesses, Four Winds Vineyard from the Canberra District, and Fourth Wave Wines, a family owner importer and wholesaler from Hamilton in New South Wales.
The judges said that the “redesign of the Four Wines range was inspiring in every detail: a new brand identity (subtly printed on top of the screwcap), evocative photography (simple and beautifully realized) and a subtlety of expression right across the range.”
Take it to the Grave, an Australian range by Fourth Wave Wines, was awarded a trophy in the Best new Design of a Wine Brand category for its Shiraz.
Denomination was founded in 2002 in Sydney, Australia by Margaret Nolan and Rowena Curlewis. Their London studio opened in 2014. For more on the striking work of Denomination, see the article Showstopper Wine Design, which ran in Issue 5, 2016 of Meininger’s Wine Business International.