The Born Digital Wine Awards (BDWA) are back, reimagined and with a new sponsor. The BDWA, now in their seventh year, offer innovative wine communicators the chance to have their work recognized.
Created in 2011, the BDWA celebrates online content focused on wine, whether that content takes the form of articles, photos, videos or other digital formats. This year, the BDWA has a new sponsor – Vinventions, a global supplier of wine closures.
“At Vinventions we believe in innovation,” says director of global marketing communications, Reka Haros, adding this philosophy is in everything the company does to push the wine closures industry forward. “It’s also something that is valued above all by the Born Digital Wine Awards. Together, we’re changing the way we talk about, think about and communicate about wine in the industry.”
Entries to the BDWA will open on 1 December 2018 and remain open until the end of the year. Communicators from around the globe are welcome to enter and may submit entries in English, Spanish, French, Italian, Portuguese and German. The categories are:
- Best Editorial Content: An opportunity for writers to show what they have to say about any angle of the wine business with high-quality, well-written text.
- Best Tourism Content with a Wine Focus: A chance for writers and video producers to show how wine fits into an area’s larger context by exploring the history or cultural aspects of a specific winemaking region.
- Wine and Food Content: A new category highlighting content that places wine with its rightful partner through text or video.
- Best Interview: A new category where storytellers can share honest, interesting and entertaining interviews dedicated to the art of letting someone else tell their story through text, video or podcasts, a new medium for this edition of the BDWA awards.
- Best Visual Storytelling: The most complex category, and a development to the previous installments of this category, entrants for this prize can send up to five related images (including social media, photo and infographics) that tell the story of any aspect of the wine world.
In addition, the special Sustainability Award will be granted to the content, across all categories and mediums, which focuses on the work that individuals or businesses are doing to create a more sustainable industry.
As a final award, content creators, businesses and personalities challenging the status quo in the wine business may also apply to the Innovation Award. This will be awarded to those who “look to disrupt the norm, foster positive change and help propel the wine industry forward”.
The BDWA will be judged by a panel of industry experts, influencers and communicators, including previous winners and the shortlist will be announce in March-April 2019. Winners will receive both financial prizes and special gifts.
Vinventions, the principal sponsor, was created in 2015 by entrepreneur Marc Noël, together with Bespoke Capital Partners, Heino Freudenberg and other partners. The company is a global supplier of corks, synthetic closures, screwcaps, and other oenological services. Today, one in seven bottles of wine is secured with a Vinventions closure.
For more information or to enter, visit the Born Digital site.