Wine Business International

What can the bestseller 50 Shades of Grey teach wine marketers about connecting with consumers? Felicity Carter looks at the research.

22. February 2017 - 15:00

What are the three pillars on which the future of wine will be built? The 2017 Meininger's Conference reveals all.

22. February 2017 - 14:45

Which is more important to consumers - the authenticity of the product or the brand? Robert Joseph has some thoughts.

Wikicommons
22. February 2017 - 14:45

The European Union has funding available for the promotion of agricultural products. Michèle Shah looks at how the funds are used in Italy.

22. February 2017 - 14:30

What can the bestseller 50 Shades of Grey teach wine marketers about connecting with consumers? Felicity Carter looks at the research.

22. February 2017 - 14:30

Mexico has a vibrant and growing market for wine. Here is one perspective on how to do business there. Interview by James Lawrence.

15. February 2017 - 10:00

Offer customers too much choice and they become paralyzed. Does this mean that restaurants should shorten their wine lists? Robert Joseph wades in.

3. February 2017 - 12:30

This week, Gérard Bertrand celebrated 30 years of an illustrious wine career, that has seen him become a leader in Languedoc-Roussillon. But however big his portfolio grows, he remains committed to biodynamic principles.

3. February 2017 - 12:15

Adam Lechmere visits Heitz Cellars in the Napa Valley, whose commitment to elegance, regardless of the dictates of fashion, is being recognised once again.

Sarah Abbott MW and Elisabeth Gabay MW
3. February 2017 - 12:15

Sales of rosé are soaring, from France to the USA. A masterclass held at Vinisud 2017 revealed that social media is helping drive its popularity.

Dr Ludovica Leone, Bologna
2. February 2017 - 14:15

As the wine industry becomes more professional, Wine MBAs are springing up across Europe, such as the MBA Food & Wine offered by Bologna Business School. Adjunct Professor Dr Ludovica Leone discusses some of the issues they tackle.

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