World of Zero, hall 1, booth 1A10World of Zero

Premiere of Meininger Verlag in cooperation with ProWein. In the World of Zero tasting zone, the entire spectrum of the non-alcoholic segment comes together in one place. After all, this segment has developed massively in just a few years, with more and more new products coming onto the market. And the topic keeps the industry busy.

In addition to the opportunity to taste a large selection of non-alcoholic products, you can take part in exciting discussion rounds with top-class experts. Places will be allocated on a first come-first served basis.

Below you will find the preliminary programme:

Sunday, 19 March

 

11.00 a.m.: How will zero alcohol products fit into the wine market?
The editors of MEININGER'S INTERNATIONAL have invited international guests to discuss the state of the non-alcoholic sector outside Germany. Moderated by Dr. Anja Zimmer and Robert Joseph, MEININGER'S INTERNATIONAL with
  • Gerard Higgins, DipWSET, Portfolio and Innovation Director (We & Wine Sweden)

  • Irem Eren (BevZero)

  • Nicole Klauß (Die neue Trinkkultur)

Monday, 20 March

 

11.00 a.m.: Wine law issues and outlook for dealcoholised wines

Clemens Gerke, Editor-in-Chief of WEINWIRTSCHAFT and Karin Eymael, Editor-in-Chief of DER DEUTSCHE WEINBAU, discuss with the following guests:

  • Matthias Dempfle (Deutscher Weinbauverband)

  • Dr. Michael Köhler (Bundesministerium für Ernährung und Landwirtschaft) 

  • Felix Riegel (Riegel Bioweine)

  • Alexander Tacer (Verband Deutscher Sektkellereien und Bundesverband Wein und Spirituosen International)

16.00 p.m.: Production - SCC vs. vacuum distillation

Karin Eymael, Editor-in-Chief of DER DEUTSCHE WEINBAU, will discuss with the following guests:

  • Dr. Matthias Schmitt (Geisenheim University)

  • Alexander Bähr (Bähr Pfalztraube)

  • Johannes Trautwein (Weinkellerei Adam Trautwein)

  • Tobias Ibel (Rotkäppchen Academy)

Tuesday, 21 March

 

11.00 a.m.: Ex ante zero alcohol - How is the market developing?
Clemens Gerke, Editor-in-Chief of WEINWIRTSCHAFT, discusses with the following guests:
  • Philipp Rößle (Kolonne Null)

  • Bernhard Jung (Carl Jung)

  • Daniel Freund (Weinkontor Freund)