From production to selling: Sustainability redefined
From production to selling: Sustainability redefined

Programme 2023

Saturday, 18 March 2023


9 a.m.
Welcoming the congress participants
WEINWIRTSCHAFT & MEININGER‘S WINE BUSINESS INTERNATIONAL

FROM THE COMPANY TO THE CONSUMER: SUSTAINABLE INSIGHTS

9:10 a.m.
Green, social - and profitable: How the wine industry can be part of the solution
Robert Joseph, MEININGER‘S WINE BUSINESS INTERNATIONAL

9:30 a.m.
Who is the sustainable customer? How consumers rate sustainability today
Julia Frings, IFH Cologne

10:00 a.m.
Sustainable economics: How much does sustainability cost?
Prof. Dr. Marc Dreßler, Hochschule Ludwigshafen / Weincampus Neustadt

10:30 a.m.
Conference Break, Networking

FROM GLASS TO PAPER: FOCUS ON PACKAGING AND CORPORATE STRATEGIES 

11:00 a.m.
The carbon footprint of wine - and the role of packaging
Dr. Helena Ponstein, KlimaneutralerWein.de

11:30 a.m.
Alternative packaging in practice: brand new study findings
Prof. Dr. Simone Loose, Hochschule Geisenheim University

11:45 a.m.
The new packaging wave - Best Practices:

  • Frugal's paper bottle
  • Packamama & the plastic flask
  • Returnable system from a German cooperative

12:30 p.m.
Global sustainability strategies from an entrepreneurial perspective
Saskia de Rothschild, Domaines Barons de Rothschild

12:45 p.m.
Conference Break, Business Lunch

FROM THE AUTHENTIC MESSAGE TO THE CLIMATE-NEUTRAL WINE TRADE: MARKETING; CERTIFICATES AND TARGETS

1:45 p.m.
Sustainable marketing or Greenwashing? How to credible communicate their sustainability mission 
Prof. Dr. Michael Bernecker, German Institute for Marketing, Cologne

2:15 p.m.
Sustainable retail & distribution - Best Practices:

  • The Swedish alcohol monopol Systembolaget aims to be climate neutral in 2045
    Sara Norell, Systembolaget, Sweden

  • The sustainable certificate Fair'n Green is the only system in the world that certifies retails shops
    Dr. Keith Ulrich, Fair and Green e.V.

2:45 p.m.
Panel Discussion: What is the right sustainable path? Environmental, economical and social sustainability in the spotlight

3:30 p.m.
Conference ends

6:30 p.m.
Meininger Award "Excellence in wine & spirit"

 

You can download the complete programme here.

The organiser reserves the right to make changes to the programme and speakers for urgent reasons.

 

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