Speakers 2018

Speakers and hosts 2018

Prof. Dr. Jens BeckertProf. Dr. Jens Beckert
Director of the Max Planck Institute for the Study of Societies 
In his research work, Prof. Dr. Beckert deals from the perspective of economic sociology with the issue of the emergence of value in markets, including the wine market. In 2016, he received the Zelizer Prize of the American Sociological Association for the best book on economic sociology – Imagined Futures. Fictional Expectations and Capitalist Dynamics.

Prof. Dr. Marcel Crisand

Prof. Dr. Marcel Crisand
Director of the Institute for Further Education and Personnel Development (IWP), SRH University Heidelberg
After studying and obtaining a PhD in marketing at the University of Mannheim, he worked in industry and for management consultancies. Prof. Dr. Crisand is the founder and CEO of the international training and consultancy firm Accensa (www.accensa.de). Since 2009, he has been teaching at the SRH University Heidelberg; since 2016, he has directed the Institute for Further Education and Personnel Development (IWP). From 2009 to 2012, he was also the CEO of the Institut für Mittelstandsforschung (Institute of SME Research) (IfM) at the University of Mannheim.

Markus GeigleMarkus Geigle
Executive director, Wine, Alpina Burkard Bovensiepen
Markus Geigle joined Alpina after completing his dissertation Wine as Capital Investment under Professor Bert Rürup at the TH Darmstadt in 1994. As an industrial engineer specialising in automotive technology and investment analysis, he was able to turn two hobbies into a career at Alpina and started working in vehicle development in 1995. Since 1997, he has been the full-time director of the Alpina Wine division, where he takes care especially of relationships with longstanding suppliers, purchasing and sales decisions, events and the media.

Prof. Dr. Simone Loose

Prof. Dr. Simone Loose
Director of the Institute of Business Administration and Market Research, Geisenheim University
After studying economics in Germany and Sweden, Prof. Dr. Loose obtained a PhD for her Country of Origin Effect for Sparkling Wines. During her various stays doing research in Australia, France, Denmark, Italy and the United States, she deepened her experience and knowledge in the field of food marketing and qualified as a professor on issues of agricultural and nutritional marketing. Her research focuses on market analyses and innovative methods of market research. With her well-founded analyses of the future of the wine market, she has quickly made a name for herself.

Uwe Günter von Pritzbuer

Uwe Günter-von Pritzbuer
Author, sales expert, trainer
Uwe Günter-von Pritzbuer has specialised in sales and management for more than 25 years. His focus is on emotional selling, which all those involved like the flavour of. The most important ingredients here are personality and training, seasoned with the right dose of joy, commitment and meaning. This means selling à la carte will become a superb dish – appealing, practical, integrated. He has discovered that what you do in award-winning restaurants is certainly comparable with what premium wine sellers do. This respected sales expert and trainer has compiled his expertise and his best sales recipes in this new book, Nur vom Feinsten! (Only the best!).
Petra-Anna HerhofferPetra-Anna Herhoffer
CEO Inlux
Petra-Anna Herhoffer is the founder and organiser of the established LBD Luxury Business Day symposium as well as publisher and editor-in-chief of the LBR Luxury Business Report. Luxury is for her an individually conceived desire and business strategy at the same time. In 2009, she founded Inlux as a consultancy firm and a network platform. Since then, Inlux has provided vital impetus for the luxury goods industry. In cooperation with Keylens Management Consultants she advises companies on upgrading strategies, for example. To give her subject academic legitimacy, she was the first in Germany to implement a luxury management programme in the Master of International Business of an international university in 2009.

Dr. Hermann Pilz

Dr. Hermann Pilz
Editor-in-chief Weinwirtschaft
Dr. Hermann Pilz studied agricultural sciences specialising in viticulture and business administration and received a PhD in the 1980s at the University of Stuttgart-Hohenheim on opportunities for sparkling wine from Germany and German wines. He launched his career initially in the wine and food retail trade as a buyer of wines and spirits and by setting up a Sekt producer as the subsidiary of a winery cooperative, he was one of the pioneers of the German sparkling wine industry, before joining the writing profession as a journalist. With a variety of articles, essays, commentaries and lectures, he reports on the German and international wine industry and together with his editorial team at Weinwirtschaft he provides an indispensable medium for every professional wine producer and wine merchant.

Robert Joseph

Robert Joseph
Editor-at-large Meininger’s Wine Business International
Robert Joseph has been awarded prizes as the author of over 25 books on wine. He holds lectures on wine marketing at various universities and faculties such as the Burgundy Business School in Dijon and the University of Sonoma in California. With his thought-provoking and broad-based knowledge, he is a highly respected speaker in the international wine industry. A French brand of wine, which he launched in 2005, today sells more than two million bottles in 40 countries. He is the editorial adviser to Meininger’s Wine Business International and a board member of Mundus Vini. His latest book on the future of the wine industry will be published in 2018.

Matthias Vollherbst

Matthias Vollherbst
Managing director VollherbstDruck
As the managing director, he runs his family business of Vollherbst Etiketten in his hometown of Endingen am Kaiserstuhl. Together with his brother Stefan, he represents the fourth generation of entrepreneurs in this traditional business, which has specialised in creating and producing premium labels for the wine and spirits industry. His focus here is on business management in servicing major international clients as well as in developing new business models and marketing concepts. During his business administration studies at the University of Mannheim he specialised in marketing and market-oriented corporate management.

Clemens GerkeClemens Gerke



Nedjelko MrcelaNedjelko Mrcela



Christian RessChristian Ress
Weingut Balthasar Ress



Sascha SpeicherSasche Speicher