Programme 2017

MEININGER'S INTERNATIONAL WINE CONFERENCE, Saturday, 18 March 2017
 
MARKETING SOLUTIONS
WINE MARKET PERSPECTIVE – SALES, PRICES, DISTRIBUTION AND COMMUNICATION FOR WINE
 
9.00 a.m.
Welcome to the conference participants
Dr Hermann Pilz, Weinwirtschaft
Felicity Carter, Meininger’s Wine Business International
 
KEY FACTS ABOUT THE WINE TRADE AND FUTURE WINE CONSUMPTION IN GERMANY
 
9.05 a.m.
How will German wine drinkers behave in the future? Where will consumers go shopping? Current trends and forecasts.
Prof Simone Loose, Dept. of Business Administration and Market Research, Geisenheim University
 
9.40 a.m.
Price at the centre of marketing: how are prices generated? Are the opportunities for price differentiation between producers and retailers being used?
Bernd Wechsler, Service Centre Rheinhessen-Nahe-Hunsrück,
Weinmarkt & Weinmarketing Rheinland-Pfalz
 
10.10 a.m.
International wine trade: beyond borders. Transport, logistics and international trade as a competitive factor.
Angelo Cotrone, Ciatti – Global Wine & Grape Brokers
 
10.40 a.m.
Conference break, networking
 
THE FUTURE OF WINE MARKETING
 
11.15 a.m.
How does advertising work? How does advertising reach people? Recipes for creating successful advertising.
Dr Steffen Egner, MediaAnalyzer Software & Research
 
11.45 a.m.
Creative marketing for wine. What can communication and design do for successful wine marketing?
Felix Eschenauer and Jochen Stange, Die Medienagenten
 
12.15 a.m.
Discussion panel: consumer advertising for wine – from daily newspapers to social networks. What advertising still makes sense in the age of smartphones and tablets?
Stephan Linden, Wine in Black
Felix Eschenauer and Jochen Stange, Die Medienagenten
Christoph Queisser, Rotkäppchen-Mumm Sektkellereien
Dr Hermann Pilz, Weinwirtschaft
 
12.30 p.m.
Conference break, lunch, networking
 
SALES, DISTRIBUTION AND CUSTOMER RELATIONS
 
1.30 p.m.
Sales force vs. sales representatives: on the requirements, services and costs of various distribution systems 
Mirko Ranz, Reidemeister & Ulrichs
 
2.00 p.m.
Wine from Amazon’s perspective. Wine type, price and accompaniment to food. How does wine get to the customer?
Michael Halbritter, Amazon EU SARL, Branch office Germany
 
2.30 p.m.
Not when, not how: the digital revolution changes everything. How disloyal is the consumer? What are the alternatives to today’s trade? 
Arne Stoschek, eTribes Connect
 
3.00 p.m.
Panel discussion, Q&A: what future does the wine trade have? 
Andreas Brensing, Kölner Weinkeller
Rudolf Knickenberg, Schlumberger
Arne Stoschek, eTribes Connect
Sascha Speicher, Weinwirtschaft
 
3.30 p.m.
Conference concludes
 
6.30 p.m.
Excellence in Wine & Spirit Meininger Award gala evening, award ceremony followed by a get-together and dinner
 
Please find the whole programme from 18th March 2017 as a pdf here.