Program 2020

Wine across the Generations - Wine Generation XYZ a mystery

9:00 am          
Welcome to the congress participants

Dr Hermann Pilz, WEINWIRTSCHAFT
Robert Joseph, MEININGER’S WINE BUSINESS INTERNATIONAL

THE WINE MARKET IN FIGURES AND THE FUTURE OF WINE CONSUMPTION

09:10 am
Data and facts about the German and international wine markets. 
Changing consumer generations: How is wine consumption developing?
What will the future bring?

Prof Simone Loose,
Institute of Wine and Beverage Business, Geisenheim University

09:45 am
How will the young generation consume wine? Results of the current Rheingold study on younger generations’ attitudes, values and consumer behaviour regarding wine.Presentation and assessment of the results from a behavioural research perspective compared to consumption.

Heinz Grüne, Rheingold Institut

10:30 am
Conference Break, networking

TRUST AND CONTACTS: HOW CAN I REACH MY CUSTOMERS?

11:00 am
About bloggers, influencers and their customers. On the threshold of a new era. Marketing of the future.

Daniel Bayer, Wein-verstehen.de

11:20 am
Vipino online marketing: With lean structures and a clear concept for success. How to sell wine to your target groups today.

Michael Liebert, Vipino

11:40 am
How to make a show about wine and how to reach wine lovers and a new generation of consumers.

Joe Fattorini, The Wine Show

12:15 pm
Conference Break, business lunch

THE BUSINESS REALITY AND REACHING FOR THE STARS

1:15 pm
Wine on stage: what to do to sell wine – social media posts, paid campaigns, videos, shows and illustrated books.

Dr Laura Catena, Catena Institute of Wine

1:45 pm
»Wine / Gen / Z«: How is the mindset of new target groups changing? What is the significance of wine brands for new generations? What will a wine brand have to do in order to be successful?

Alexandra Rebernig, Rebernig Brand Design

2:15 pm
Exchanges with wine experts

  • Out of enthusiasm and fascination for wine: Preserving a piece of wine and cultural history in the service of the family.
    Günther Jauch, Journalist und Presenter
  • Out of a penchant for communication and making a living: What makes a wine merchant successful? How many years does a wine merchant need?
    Gerd Rindchen, Wine Merchant in Hamburg
  • Out of love for wine: Ten intense years fighting for customers and good wines.
    Boris Bongers, Consultant

3:30 pm
Conference ends

6:30 pm
Meininger Award „Excellence in wine & spirit“

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