Program 2020

Wine across the Generations - Wine Generation XYZ a mystery

9:00 am          
Welcome to the congress participants

Dr Hermann Pilz, WEINWIRTSCHAFT
Robert Joseph, MEININGER’S WINE BUSINESS INTERNATIONAL

THE WINE MARKET IN FIGURES AND THE FUTURE OF WINE CONSUMPTION

09:10 am
Data and facts about the German and international wine markets in times of the corona crisis. 
Changing consumer generations: How is wine consumption developing?
Is the trend towards better and home consumption continuing? 

Prof Simone Loose,
Institute of Wine and Beverage Business, Geisenheim University

09:45 am
How will the young generation consume wine? Results of the current Rheingold study on younger generations’ attitudes, values and consumer behaviour regarding wine. What lasting effects does the corona crisis have? Presentation and assessment of the results from a behavioural research perspective compared to consumption.

Heinz Grüne, Rheingold Institut

10:30 am
Conference Break

TRUST AND CONTACTS: HOW CAN I REACH MY CUSTOMERS?

11:00 am
Vipino online marketing: a company on the upswing. With lean structures and a clear concept for success. How to sell wine to your target groups today.

Michael Liebert, Vipino

11:30 am
How to make a show about wine and how to reach wine lovers and a new generation of consumers.

Joe Fattorini, The Wine Show

12:00 pm
Conference Break, business lunch

MARKET REALITY AND THE VIEW TO THE FUTURE

1:15 pm
The next generation of wine drinkers: How do young adults consume wine?
Results of a study by the Geisenheim University of Applied Sciences.

Prof Gergely Szolnoki,
Institute of Wine and Beverage Business, Geisenheim University

2:00 pm
Wine fairs as a marketing tool

Michael Degen, Division Manager Domestic Fairs, Member of the Management Board, Messe Düsseldorf

2:45 pm
The wine thinker: A fresh way of looking on wine industry. Uncorking the future.

Robert Joseph, MEININGER‘S WINE BUSINESS INTERNATIONAL, wine expert

3:30 pm
Conference Break

4:00 pm
Exchanges with wine experts

  • Out of a penchant for communication and making a living: What makes a wine merchant successful? How many years does a wine merchant need?
    Gerd Rindchen, Wine Merchant in Hamburg
  • Out of love for wine: Ten intense years fighting for customers and good wines.
    Boris Bongers, Consultant

5:00 pm
Conference ends

After a short conversion
Meininger Award "Excellence in wine & spirit"

 

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