Wine across the Generations - Wine Generation XYZ a mystery
Welcome to the congress participants
Dr Hermann Pilz, WEINWIRTSCHAFT
Robert Joseph, MEININGER’S WINE BUSINESS INTERNATIONAL
THE WINE MARKET IN FIGURES AND THE FUTURE OF WINE CONSUMPTION
Data and facts about the German and international wine markets.
Changing consumer generations: How is wine consumption developing?
What will the future bring?
Prof Simone Loose,
Institute of Wine and Beverage Business, Geisenheim University
How will the young generation consume wine? Results of the current Rheingold study on younger generations’ attitudes, values and consumer behaviour regarding wine.Presentation and assessment of the results from a behavioural research perspective compared to consumption.
Heinz Grüne, Rheingold Institut
Conference Break, networking
TRUST AND CONTACTS: HOW CAN I REACH MY CUSTOMERS?
About bloggers, influencers and their customers. On the threshold of a new era. Marketing of the future.
Daniel Bayer, Wein-verstehen.de
Vipino online marketing: With lean structures and a clear concept for success. How to sell wine to your target groups today.
Michael Liebert, Vipino
How to make a show about wine and how to reach wine lovers and a new generation of consumers.
Joe Fattorini, The Wine Show
Conference Break, business lunch
THE BUSINESS REALITY AND REACHING FOR THE STARS
Wine on stage: what to do to sell wine – social media posts, paid campaigns, videos, shows and illustrated books.
Dr Laura Catena, Catena Institute of Wine
»Wine / Gen / Z«: How is the mindset of new target groups changing? What is the significance of wine brands for new generations? What will a wine brand have to do in order to be successful?
Alexandra Rebernig, Rebernig Brand Design
Exchanges with wine experts
- Out of enthusiasm and fascination for wine: Preserving a piece of wine and cultural history in the service of the family.
Günther Jauch, Journalist und Presenter
- Out of a penchant for communication and making a living: What makes a wine merchant successful? How many years does a wine merchant need?
Gerd Rindchen, Wine Merchant in Hamburg
- Out of love for wine: Ten intense years fighting for customers and good wines.
Boris Bongers, Consultant
Meininger Award „Excellence in wine & spirit“