Program 2019

Please find the total programme of Meininger's International Wine Conference 2019 at the end of the year on this website. 


Wine market facts and figures and the wine trade future

9:00 am
Welcome to the conference participants

Dr. Hermann Pilz, Weinwirtschaft
Robert Joseph, Meininger’s Wine Business International

9:10 am
The wine market in focus: the latest facts and figures for German and international wine markets. Which sectors and categories are growing? Do there have to be high-end wines? What is making the running: quality or quantity?

Prof. Dr. Simone Loose, Institut für Betriebswirtschaft und Marktforschung (Institute of Business Administration and Market Research), Geisenheim University

9:50 am
The distribution revolution – selling wine beyond supermarkets, discount and specialist wine stores.

Robert Joseph, Meininger’s Wine Business International

10:30 am
Conference break, networking

Emotional brand building and the mystery of expensive wines

11:00 am
Emotions create brands – how values influence our purchasing behaviour. Can emotional positioning also contribute to your success in the wine business?

  • How are purchasing decision processes formed?
  • What standards does the customer apply?

Prof. Dr. Marcel Crisand, Institut für Weiterbildung und Personalentwicklung (Institute for Further Education and Personnel Development), SRH University Heidelberg
Matthias Vollherbst, VollherbstDruck (wine label producer)

11:45 am
The mystery of expensive wines: what makes wine valuable? Do classification systems have an impact on pricing?

  • Which factors play a role in pricing?
  • Man is not just what he eats but what he drinks.

Prof. Dr. Jens Beckert, Max-Planck-Institut für Gesellschaftsforschung (Max Planck Institute for the Study of Societies)

12:30 pm
Conference break, business lunch

Consumer behaviour and premium selling wines

1:30 pm
No longer a habit: Generation Z and Millennials and their attitude to luxury.
The expectations of Millennials and Generation Z are revolutionizing business models in retail.
How do they change the structure of brands and products?

Petra-Anna Herhoffer, Inlux, LBD Luxury Business Day

2:00 pm
Inside Alpina: wine trade at a superior level. Strategy and concept of how wine becomes a cultural and luxury asset.

Markus Geigle, Alpina Burkard Bovensiepen

  • Wine in dialogue: Markus Geigle in discussion with Dr.  Hermann Pilz and Sascha Speicher

2:30 pm
Symphony of superlatives. What premium vendors can learn from award-winning restaurants.

  • What are the parallels between award-winning catering and premium wine sales?

Example: top restaurateur Harald Wohlfarth looks for the right answers. Selling is part of his successful business.

Uwe Günter-von Pritzbuer, author, trainer, sales consultant

3:00 pm
Audience questions to the panel
Society and wine are undergoing change

  • What are the attributes of premium and luxury wines?
  • What mysteries do they conceal?
  • Wine between status and luxury goods or rewarding yourself with luxury?

The panel
Christian Ress, Weingut Balthasar Ress
Nedjelko Mrcela, WeinArt
Markus Geigle, Alpina Burkard Bovensiepen
Uwe Günter-von Pritzbuer
Hosted by Clemens Gerke,Dr.  Hermann Pilz

3:30 pm
Conference ends

6:30 pm
Meininger Excellence in Wine and Spirit Award