On the day before ProWein Meininger's International Wine Conference took place on Saturday, 16 March 2019 in the InterContinental Hotel in Dusseldorf. In ten lectures, speakers from science, research and the real world spoke about key brand building issues: How do you create a big brand? What are the most successful strategies? What are the current needs of consumers and what are the key facts of emotional brand building?
If you would like to review the international conference, you can click through our picture gallery. Enjoy it!