Meininger's International Wine Conference

Note the date for the next MEININGER'S INTERNATIONAL WINE CONFERENCE, to be held on Saturday, 17 March 2018.

Meininger’s International Wine Conference has developed into an institution for all decision-makers interested in the wine market and wine marketing. This year, the conference focused the day before ProWein on important topics such as: the development of wine consumption and how the buying behaviour of both the current and future generations will develop; price function as an element of active marketing; the effect of advertising and how it reaches the consumers; and the latest developments in e-commerce.
The enthusiasm from participants, plus the current plans, means that the Meininger’s International Wine Conference 2018 promises to be an even more exciting event. Topics will include: who will win the race – mass or glass? How do values influence our buying behaviour? What does the next generation think about consumption and brands? Are we open to enjoyment and wine and how can the wine industry learn from the marketing for luxury goods?

SAVE THE DATE: Meininger’s International Wine Conference on Saturday, 17 March 2018, at the Hotel InterContinental in Düsseldorf.
Benefit from the expertise and be one step ahead of your competitors with Meininger. We look forward to welcoming you in Düsseldorf.

P.S.: You will find the programme with an overview of the speakers in a few weeks here on the website.