Meininger’s International Craft Beer Award is taking place for the seventh time, at the start of May 2020.
The competition set the standard once again last year, with well over 1,000 speciality beers from all over the world tasted. The awards ceremony in mid-June has established itself as a major event in the industry.
In order to offer some comprehensible orientation for consumers in the ever-growing market for craft and speciality beers, we once again made the conscious decission this year to only award at most the best 30 per cent of the beers submitted. This is how, year after year, we are able to recommend the best beers in the market, as well as create a reliable guide for the consumer. Our strict criteria ensures that only the highest quality is awarded!
Over the past four years, our innovative evaluation system, the organisation of the tasting, the detailed individual inspection of the submitted beers and the careful selection of expert judges for the competition have helped Meininger´s International Craft Beer Award to become one of the world´s leading beer competitions. And, for this year´s compettion, we continued working on the categories, the tasting procedure and the sensory descriptions.
We will present all beers awarded gold and platinum in MEININGERS CRAFT - magazine devoted to beer culture. On MEININGER ONLINE, one of the beverage industry´s leading portals, we provide exhaustive reports on the competition and present all award-winning beers. Further industry magazines belonging to Meininger Verlag report about the competition to audiences from the worlds of beverage trade, gastronomy, sommeliers, wine trade and gourmet consumers. You would be hard-pressed to find a way to better grab the attention of your target group.
Take advantage of the oppurtunity and put your speciality beers to the award! We wish you the best of luck for our award.
The registered beers are allocated to groups of judges, each comprising of five to seven tasters. Under the leadership of the head judge, the group tastes the beers in thematic flights. In contrast to other competitions, each beer is tasted and evaluated individually as opposed to being compared with one another (which is the best beer of the bunch?). This unique approach has proved successful, as it means that each individual beer is given the attention it deserves.
As well as being presented in Rastal-Teku tasting glasses, each beer is served to the judges in a special ‘optical glass’, so its appearance and head can also be evaluated.
Using a 100-point system, each judge rates the beers on the basis of their appearance, aroma, taste and overall impression. Another special feature of the competition is that the beers are described according to their aroma. This descriptive analysis is carried out using 21 attributes defined specifically for each beer category. The descriptions result in a spider chart per beer that gives an overview of its flavour profile at a glance. An additional benefit for brewers and end-consumers alike.
The participating beers with the highest scores in their respective category are presented with: platinum, gold or silver awards.
Additional awards include:
Craft Brewer of the Year National/International
and Craft Beer of the Year National/International
Receiving an award, with the accompanying medal and certificate, has a noticeable effect on sales. The winners are published in the trade and food magazines of MEININGER VERLAG (GETRÄNKE ZEITUNG, FIZZZ, MEININGERS SOMMELIER, WEINWIRTSCHAFT), in MEININGERS CRAFTBIER MAGAZIN and in Meininger's consumer magazine MEININGERS WEINWELT, as well as on the internet platforms and social media sites of the publishing house.