Welcome to our bumper ProWein edition. If one word sums up the trends dealt with in this issue, it would be “paradox”. More regions are working to discover their roots, their winemaking heritage and their old styles, and yet it’s also clear from our various market reports that wholly modern blends like Apothic are on the rise.
In this issue we also explore the trend towards premiumisation, giving examples from around the world. The new category of low alcohol/no alcohol gets a look, and we launch the first 'How To' article, offering insider tips on how to enter specific markets. First article: Germany!
To unlock this issue, simply subscribe. You'll receive six issues every year, delivered to you via airmail.